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WELLPRINT, INC. TOTAL IMAGE PRESENTS
FEB
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Rick Teri & Don
The Way I See It
 

Shark Bait

I recently read an article about a marine biologist who placed a shark into a large holding tank and then released several smaller fish into the same tank. Of course, the shark quickly ate the smaller fish. The man then inserted a piece of strong fiberglass into the tank, dividing the tank into two separate areas. He released another batch of smaller fish on the empty side and watched as the shark repeatedly rammed into the fiberglass in an attempt to attack the smaller fish on the other side of the tank. This experiment was repeated over several days, until the shark gave up and stopped trying to attack, no matter how many fish it saw on the other side of the partition.

Here's the way I see it: Many people act like the shark, giving up after experiencing failure. They believe that because they were unsuccessful in the past, they will always be unsuccessful. As William Feather once said, "Success seems to be largely a matter of hanging on after others have let go." Our creative team would love to help your business succeed with print marketing. Let us know what we can do for you today!

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Idea of the Week
Using Clipping Paths in InDesign CS5
USING CLIPPING PATHS IN INDESIGN CS5

Imagine a world where everything had to fit nicely and neatly into its own little box, with four sides, four corners, and... wait. Scratch that. Boring idea. Fortunately, our world is not boxed-in. Instead, it's filled with distinct angles, free-flowing curves, unusual shapes, and out-of-the-box edges that make life anything but ordinary. So, why do so many designers limit themselves to rectangular images when designing projects in Adobe InDesign?

Because raster images have to be rectangular, you say. It's part of the software.

True, yes, but not a good excuse - especially when clipping paths are so readily available and easy enough to use.

Clipping paths allow you to hide the part of an image you don't want to appear on the page. Think of it like a cropping tool, but without having to remain within the confines of clipping a rectangular or square box. Anything inside the clipping path will be visible, but anything outside of it will be transparent. That's right. Transparent. As in invisible, unseen, and - most importantly - able to let other page elements flow over top without getting hidden from view.

At this point, you're probably asking, "So, where have clipping paths been my whole life, and how can I get started?" Glad you asked.

Getting Started

The easiest way to add a clipping path to an image is to create the path in Photoshop, then import the image into InDesign with the clipping path already in place. Use the Path tool in Photoshop to create the path, save the image as a TIFF, EPS, or PSD file, and import it into InDesign with the clipping path already in place (File > Place). Select Apply Photoshop Clipping Path on the Import Options dialog box and InDesign will then clip the image accordingly.

Refining the Path

After importing the image, you can alter its clipping path fairly easily by selecting the image you want to refine using the direct selection tool. The clipping path you imported will then appear. Click and drag on any points along this path to reshape the image and refine the edge. As you alter the clipping path, additional details from the original image will be hidden or revealed.

Converting the Path to a Frame

Once you're finished fine-tuning your path, you can convert it to a standard frame by choosing Object > Clipping Path > Convert Path to Frame. This will lock the path in place for you.

Choose Your Own Path

InDesign will let you choose any path created in Photoshop as the clipping path. To choose a path, highlight the placed image and choose Object > Clipping Path > Options. Select the Photoshop Path option from the Type menu in the dialog box that appears, and then choose a path from the list. Preview your selection, and select OK when you're satisfied.

Don't let InDesign's restrictions for image dimensions paint you into a corner. Break free with clipping paths.

See more great ideas like this!
Click here to visit the Wellprint, Inc. Total Image - Ideas Collection.
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MARKETING
Marketing Tip
Ways to Get to Know Your Customers
GIVE THEM EXACTLY WHAT THEY WANT

Thomas Watson said, "Doing business is a game. The greatest game in the world if you know how to play it." The better you understand the needs of your customers, the better you can adapt your approach and give them exactly what they want or solve their problems. Here are a few ways to get to know your customers:

  • Stay active on social media. Encourage customers to comment on your posts, share opinions, and discuss problems. You can use these discussions to create more relevant products and campaigns.

  • Research keywords that customers search. This will not only tell you the products or services that people need, but it will also show you from whom they want to purchase.

  • Host events, such as customer appreciation parties, open houses, grand openings, or training events. Make an effort to interact with customers and get their feedback.

  • Encourage customer surveys or online reviews through a variety of platforms, ranging from Google reviews, Yelp, social media, online questionnaires, emailed follow-ups, and much more.

  • Don't make assumptions based on previous purchases. Remember that customers' interests, needs, and finances may change over time.

  • Research your competitors. This will not only tell you what they are successful at but also help you avoid mistakes that other businesses have already made.

If you'd like help creating print communications to stay in touch with your audience, our team would love to help. Visit our website to check out our products or give us a call today!

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Uncommon Product
Custom Tab Dividers
MAKE IT EASIER TO FIND INFORMATION

Custom-printed tab dividers are a creative and cost-effective way to organize and brand your marketing kits, proposals, product and services catalogs, and much more. Not only do custom index tabs make it easier to find information, but they can also impress viewers with dynamic colors and images.

Custom-printed tabs can be a great way to offer a creative introduction for the information that follows in each section. They can also include contact information, additional resources, a web link, industry resources, and much more.

Custom tab dividers are available in a variety of paper sizes, stocks, reinforcing finishes, drilling options, die-cut shapes, and can also be created as pocket pages to store additional information. Tabs can be cut in rectangular, half moon, or custom configurations. While most tab banks are located on the right side of the page, you can choose to tab the top of the divider as a creative option.

If you'd like help designing the perfect custom tab dividers for your upcoming project, stop by or give us a call today!

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TECH
Tech Tip
Reduce PNG File Size
EASY SOLUTIONS TO REDUCE PNG FILE SIZES

There are many benefits of using PNG image formats, including transparency, animation, and lossless compression. However, PNG file sizes can get large quickly, which can dramatically increase load times. The easiest way to reduce PNG file size if you're working with a number of images is to use an online tool, plugin, or script. Here are a few quick and easy solutions to reduce PNG file sizes:

If you're using a WordPress site, you can install the Optimus plugin to optimize your PNG images automatically as you upload them.

TinyPNG is a website designed to help you optimize images with a perfect balance of quality and file size. You can also install the TinyPNG Photoshop plugin, which allows you to scale, preview, and save compressed PNG and JPEG images straight from Photoshop.

PNGGauntlet is a batch conversion tool which takes advantage of PNGOUT, OptiPNG, and DeflOpt. It shows you the original and final file size as well as the percentage it was reduced by. The program can also convert JPG, GIF, TIFF, and BMP files to PNG.

CompressPNG allows you to compress up to 20 PNG images at once quickly, and download them in a ZIP archive or individually.

ResizeImage.net is a free, easy to use website which enables users to crop and resize any image to your exact pixels or proportion and reduce the file size significantly without losing quality.

If you have questions or need help adjusting image files, our creative experts are just a phone call away. We look forward to hearing from you!

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

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A wry look at the absurdities of everyday life.

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